AI for wine, spirits & beer retailers

The AI Sommelier for wine, spirits & beer.

Turning online browsers into confident buyers using your live inventory.

Pinpointed helps wine and spirits retailers boost e-commerce revenue by answering every pairing, gifting and budget question 24/7 with recommendations from the products you already stock.

Early results: +27% revenue per chat · Live on your site in 7 days.

AI Sommelier · Live on your site
I’m having steak and salad tonight, budget around 30. What do you recommend?
For steak, I’d suggest a bold red. Here are two bottles in stock that fit: a Malbec from Mendoza at 32.90 and a Rioja Reserva at 29.50.
Prefer something organic? I’ve found 3 certified bottles that match your budget.
+12.23
average upsell per assisted order

AI Sommelier powered by your live inventory

In store, your team guides every customer. Online, Pinpointed AI Sommelier does the same job 24/7, using the products you actually have in stock.

What customers can ask your AI Sommelier

Pinpointed answers pairing, product and store questions in natural language — the way real customers speak.

🍷

Wine pairing questions

“I’m making salmon with roasted veg, which wine?”

→ Perfect match plus premium alternatives.

🔍

Product search by budget

“Show me a nice gin for 30.”

→ Searches inventory for in-stock gin.

💬

Store & policy questions

“Delivery options? Do you have gift boxes?”

→ Answers instantly from your store info.

See the AI Sommelier in action

Why retailers choose Pinpointed AI Sommelier

Your most knowledgeable sales assistant, 24/7

Effortlessly handles wine pairing, product recommendations and every store query. In 16 languages.

Always powered by your live inventory

Integrates with most e-commerce systems so every recommendation is actually in stock.

Data and insights you can act on

Session-level analytics show engagement, budgets, clicked price points and additional revenue generated.

AI Sommelier performance: Pinpointed analytics report

What the data shows from real wine & spirits retailers

Customers trust Pinpointed AI Sommelier. We know that because we measure their buying intent. In early data, over 70% of conversations showed real purchase intent. Customers shared a budget, and still clicked on products over 30% more expensive than what they initially planned to spend. That’s expert-level guided upselling, without discounts or pressure.

24.5%
click-through rate on AI Sommelier recommendations
compared to average industry rates of 5–10%
63.6%
of customers asked for personalised suggestions
strong engagement, not passive browsing
0
out-of-stock recommendations
every product shown was actually in stock

Pinpointed AI Sommelier is much more than a chatbot. It’s your best sales assistant — online, 24/7 — guiding confident buying decisions. Pinpointed AI Sommelier brings confidence, and confidence is what turns browsers into buyers.

Take the AI Sommelier for a test drive

Wine & spirits retailers already using Pinpointed

Get started with Pinpointed AI Sommelier

Your best sales assistant, without limits.


Live on your site in 7 days • Works with most e-commerce stores.

No setup fees · No coding required · Cancel anytime

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